Fusion View

Over on Sharon Bakar’s blog recently, she bemoaned the fact that Malaysians still did not seem to be reading. This has been a long-time issue for Malaysians as far back as I can remember. Many of us are good at business, finance, engineering, IT etc but not so many of us are world-class writers. The local publishing industry is small and focuses mainly on business and self-improvement books rather than fiction or literature. The market just isn’t there.

There appeared to be a glimmer of hope in the last few years with the rise of litbloggers in Malaysia - people who love books and reading and who blog about their passion. Many are also published as well as aspiring writers. They gather regularly in Kuala Lumpur (KL) at book events and also in writing groups, some hosted by book-lover extraordinaire herself, Sharon Bakar. But for all their literary and intellectual abilities, this seems to be a small group who, while well-respected, are not generally treated to events of pomp and circumstance with corporate sponsorship and the recognition of celebrity status - eg. in the same way that in the UK, there’s the Booker Prize dinner which is covered in the press as well as on TV.

In contrast, I’ve noticed in the last year or so that bloggers have been getting the star treatment in Malaysia in a way that seems to overshadow the book writers. Last year saw the launch of the regional Nuffnang Blog Awards to honour the best bloggers in Malaysia, Singapore, Philippines and Australia . It was a glitzy, black tie affair held at a fancy hotel, apparently modelling itself on the Oscars and was even covered by the Malaysian terrestial TV channel NTV7.

Kenny Sia, who won Best Entertainment Blog, leads the Blog-Rat Pack, with his personal blog rated as the no. 1 blog in Malaysia by the global blog ranking service Technorati. He has become a celebrity through his blog which then launched him into other high-profile roles eg he was invited to be a panellist on the Malaysian X Factor like web TV show, Malaysian Dream Girls, alongside other A list celebrities. He has been named as one of the “Top 20 under 40” influential people in Malaysia by print magazine KLUE.

Nuffnang continues to play the role of star maker with its Project Alpha web TV series, which is “the first Online TV Show unveiling the real faces behind Malaysia’s Top Bloggers”. According to the blurb, “The show will take audience into various sneak peeks of bloggers’ lives, who they are, how they live, what makes them tick and where they derive their inspiration to capture the attention and interests of millions of online readers on a daily basis. The show will also try to uncover their darkest secrets which they keep hidden from their readers.” Kenny was one of the stars in Season One and the measure of the show’s success is that Season Two is now underway.

So Malaysians may not be reading books but they certainly seem to be reading blogs. My take on the rise of celebrity bloggers there is that bloggers connect with Malaysians as Malaysians. There’s no attempt to polish their English or to write in a literary way - they just write in their own voices, as Malaysians, and that is what gives them a strong connection with their readers. Their fans identify with the bloggers - their sense of humour which is typically Malaysian, their interests, their daily lives. In contrast, novels as we know them today are really a Western art form, dominated by native English speakers from the UK and US, with prizes created in the West catering to a Western taste. The West defines what literature should be. So for Malaysian writers trying to break in to that field, it is bound to be much more challenging than for writers who are comfortable working within those defined parameters. Similarly, for Malaysian readers, it can be challenging to sit down for hours on end reading about stories and people that do not speak to you or even have you in mind as an audience written by people who don’t have any real connection or feel for what your experiences might be. In my view, it’s not surprising then that bloggers have taken hold of the Malaysian imagination in such a big way.

The other thing is that there is Nuffnang taking a very active role in making the blogging stars. They are an ad/ PR agency matching blue chip global brands such as Sony, Adidas and the like with bloggers as a way of marketing those brands. There’s money in them thar blogs, so to speak. I’m not aware of any similar sort of business taking an interest in writers and in fact, the general refrain I hear (and not just from Malaysian publishers and writers but globally) is, there’s no money in books.

Here is a trailer for Project Alpha Season One:

So, is blogging becoming the new art form for Malaysians? Are the bloggerati the new literati? Should the rest of the world take the cue from Malaysian bloggers and start recognising and celebrating bloggers as the new influencers and new creatives for today’s generation?

What do you think? Have I missed something in my outline of Malaysian writers as the poor relations of Malaysian bloggers? Please let me know, especially if you have personal experience of the writing and/ or blogging scene in Malaysia.

Photos: Sharon Bakar, from her online page
Kenny Sia, thanks to KLUE

When I was younger, Doris Day’s music was always considered by the “cool” crowd, sickly sweet, sentimental and suitable only for mums and grannies. Her persona didn’t help - golden blonde, perky, wholesome and virginal even while playing opposite Rock Hudson in those risque and cheeky rom coms of the ’50s. You were not supposed to be a Doris Day fan if you were an aspiring intellectual back in the rough, tough ’80s.

But now that I’ve given up being pretentious, I can shout it out loud to the golden daffodils and whoever else might be listening: Once I had a secret love… and it was Doris Day.

As it turns out, I’m not the only one. The new musical about her life, Sentimental Journey, was packed the other night with Doris Day fans - mums and grannies, gay boys and us. The thing is, though, the mums are now women my age as opposed to women my mother’s age as they would have been back in my youth! It looked like they had all come for a girls’ night out, leaving hubby home with the kids - there were gaggles of them, singing and swaying along to the songs.

Like Mama Mia and other recent musicals created around pop songs, Doris’s songs were strung together like fairy lights along the narrative chain. They came every few minutes, taking us from her birth as Doris Kappelhoff in Cincinnatti, Ohio to her present day retirement in Carmel, California. While this “and then” form of narrative thrust did not make very good drama, there was hardly ever a pause between songs so you could just give in to the sway and caress of the songs. Sally Hughes, in the lead role, has Doris’s perky athletic build and approximates her crooning style of singing to a tee. The rest of the cast of four played all the other different characters with gusto and somehow managed to give the impression of a cast of hundreds! And they all did a variety of American accents pretty well. By the time Doris appeared in her Calamity Jane outfit and drove a wagon round the aisles, whip cracking away, the crowd was in heaven, gasping in delight at her outfit, clapping and yee-ha-ing away to the song…

I have to tell you about the theatre, too, which I think contributed to the lively, relaxed atmosphere. Usually, when you go to a show in London, you stick to the group or couple you’ve come with. But this evening, we found ourselves chatting to a number of people and got the sense that others were also making new friends. The Wilton Music Hall is the oldest music hall in the world. Built in the 1850s, it saw vaudeville style shows, classical music, opera and variety acts as well as the first can-can act in Victorian times. Over the years, it was a Methodist mission hall and a rag warehouse before being taken over by a charitable trust whose main objective is to restore it to its former glory. And it really does need restoring. The walls are peeling and decrepit and the decorative carvings are faded and chipped. There was a slightly Gothic air because of this in spite of the bright lights and cheerful crowd. And that was all part of the magical charm of the evening. Many people were here as much to experience the music hall as much as for the show itself!

Sentimental Journey is on at the Wilton Music Hall until Sunday 04 April 2010.

Photos:
Doris Day, thanks to Little Blog Too
Poster, thanks to Wilton Music Hall website
Wilton Music Hall, thanks to Tower Hamlets Archive, via NZorgan.com

These days, my hearing ain’t what it used to be - especially when it comes to lyrics of pop songs. This video illustrates hilariously what can become of beautifully crafted lyrics when misheard by an old biddy like me.

Take it away, Joe Cocker…

We went along to a private view of an art exhibition for the South London Women Artists (SLWA) at the Dulwich Library last week. It was a bit surprising at first when we arrived as we could not see any paintings or photographs - just a convivial party of people drinking wine and eating nibbles amongs the bookshelves. But, rather like a treasure hunt, after a bit of nosing around and asking around for clues, we found the artwork hung on the ends of bookcases and tucked in amongst some book racks. The artists were on hand, too, so it was interesting to chat with them and find out more about how and where they worked.

SLWA was formed about 18 months ago by Jenny Sweeney, to offer a meeting point for women artists in South London to help them promote their work and also as a space where they can come together with other artists. Many of the artists I spoke to that evening told me how much they enjoyed being part of the group, especially for the opportunities it gave to hook up with other artists. There are now 100 members and a waiting list.

The group is run on a volunteer basis with members chipping in their time and skills. One of the artists designed the flyer, another member worked on marketing the event and still others organised and curated this exhibiton at the library as well as the one now also running concurrently at the Cafe in Dulwich Park. The Dulwich exhibtion is on till 27 March.

Their next exhibition is at the Bankside Gallery from 28 April to 03 May.

I find it fascinating how people use public spaces in urban landscapes. This is a video I grabbed of some amazingly talented young girls practicing a dance routine at More London Riverside. They told us their group is called Esteem and they were in a show at the Unicorn Theatre in March. (The ambient sound on the vid is from inside the restaurant where I was having lunch when I happened to glance round and see them strutting their stuff - for music, they were in fact playng tracks from their mobile phones!)

This is a post that I wrote for Dulwich OnView that may be of interest to you if you’re visiting London and fancy a semi-countryish walk in the big city.

The sprawling mass that we call Greater London is actually made up of lots of little villages, which is often easy to forget as we are worn down by trying to get around this built up metropolis. But every now and then, it’s nice to be reminded that there are in fact many green spaces and quaint little corners to enjoy - especially when you get out to the farther edges of the city when the original ancient villages still bear some traces of their rural origins.

Dulwich Village is of course one of those but if you fancy a pleasant walk to discover other villages in London, we did this good one is from Blackheath to Greenwich. It’s around 2 miles as the crow flies but you can extend it by taking meandering detours around either of the villages and exploring Greenwich Park.

Take the train from London Bridge to Blackheath (about 10 mins) and from the station, turn left and walk up the slope towards the heath. There are plenty of smart boutiques, cafes and restaurants to browse en route. At the heath, take the little path to the left of the church and aim for the rooftops of Canary Wharf across the open expanse where Wat Tyler gathered his men to invade London during the Peasants Revolt in 1381.

Cross the main road towards the ornamental gates of Greenwich Park. (There are toilets here for those of you who worry about that sort of thing - I do!) If you then head straight on down the avenue, you’ll get to a viewing point over the river but it’s much more fun to have a wander round the park first - heading right will take you alongside a charming flower garden, for example.

We found One Tree Hill where Elizabeth I apparently came to think and meditate. In her day, she would not have had the site of the Millenium Dome or the Maritime Musuem or Canary Wharf or the Gherkin to clutter up the view north across the river to London!

From here, you can head downhill to the University of Greenwich and it’s rather grand buildings before making your way into Greenwich village by the Thames path, via the Cutty Sark (sadly still under wraps for restoration). There are food stalls in the covered market and also restaurants and coffee shops, though the latter seemed less smart than the ones in Blackheath (no doubt primarily catering to tourists and students).

The train from Greenwich takes you back to London Bridge - again around 10 mins.

My verdict: A pleasant morning out, with gentle walking and great views. But next time, we’d do it the other way round - climbing the hill from Greenwich and ending up in Blackheath for lunch at one of the smarter restaurants there, good food being one of our priorities on such excursions!

Do you have a South London walk or outing you would recommend? Pls email us (dulwichonview[at]googlemail.com) with a description such as the one above and include any photos and map* and if it’s right for the blog, we’ll publish it!

* To create your map, use Gmap Pedometer, save the route of the map you create and send the link to us.

As some of you may know, I’ve been involved in a community blog, in my local area, Dulwich OnView, which is the blog of the Friends of Dulwich Picture Gallery. We were invited to give a presentation on our strategy and volunteer strategy at a conference for the museums and heritage sector last week. This is my report from that event (which is also appearing on Dulwich OnView):

You may have caught The Virtual Revolution on BBC last Saturday night, which gave on overview of the way that social media has been changing our society and culture. According to the programme, 18 million people in the UK read blogs - that is about a third of the UK’s general population of 61 million. Blogs, social networks, Twitter and the like are now pretty much mainstream and and it’s not just businesses who need to adapt to these new ways of communicating. Museums, galleries, libraries and the heritage sector are more keen than ever to find out how to use these tools to engage with their visitors and users.

Which is where the Social Web Conference, organised by the UKOLN comes in. They are part of the University of Bath and are “A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities” and last Friday, they held a conference about Web 2.0 and social media for the heritage sector at Dulwich Picture Gallery. Marieke Guy, UKOLN’s research officer and organiser of this cutting edge conference invited our editorial team to give a presentation to the delegates about Dulwich OnView. It was a further opportunity to showcase our “online magazine” to the heritage sector as an example of how blogging is being used to raise the profile of the Gallery and build an online community around the Friends of Dulwich Picture Gallery, the charitable group that raises money and supports the work of the Gallery.

I was first up and outlined the strategy and context behind Dulwich OnView. One of the aims of the Friends is to invite more people to join as members and to encourage a diverse range of people to come along to Gallery and Friends events. The Friends put on a lot of events - films, talks, concerts and more - and the Gallery of course arranges many exhibitions with with associated art classes.

But Dulwich OnView, the Friends’ blog covers more than just these events and includes articles, videos and photo-stories about loads of arts, culture and music in Dulwich and South East London. Why? Well, we reckon that if you’re interested in all those things, you’re going to be the kind of person who’s going to enjoy Dulwich Picture Gallery - but you may not have initially thought of yourself as a “Gallery type” because, maybe, you’d never heard of the Gallery or it seems a bit too posh or stuffy and serious and is not for you. On Dulwich OnView, we hope that our readers can see that people involved in the Gallery and the Friends are just like anyone else who enjoys arts and culture in the local area and that you’ll be tempted to check out Gallery exhibitions and Friends’ events as a result.

We’ve been really lucky in attracting writers, photographers and filmmakers as well as wine experts, historians and just ordinary folk who love arts or the local area to contribute articles to the blog and to become part of the regular Dulwich OnView team - all on a voluntary basis. What this shows is that the Friends and Gallery are becoming more and more part of the local community through this blog as much as the local community becoming more aware of what the Gallery and Friends have to offer!

So how do we do it? How do we manage a team of volunteers on no budget at all and with no central office space? Next up was Angie Macdonald, web designer and Dulwich OnView trainer and editorial co-ordinator. She explained how we devised and set up a virtual system, working entirely online, to allow our bloggers and editorial team to be self-managed. There’s no “boss” although there are a handful of us who help co-ordinate the team. We all contribute a range of multimedia items about whatever we feel like (in keeping with the mission of the blog: “celebrating people and culture in the Dulwich area”). To avoid duplication of content and chaos, we note down what we’re going to post on the blog on an online editorial schedule hosted on Google Docs which our regular team can all have access to from any computer. There is a library of “how-to” online manuals which explain how to upload posts to the blog, how to add photos to our Flickr site and also sets out procedures and policies for our rota of editors. One of our team is in fact now in Belgium for her day job but can continue her role as one of our editors due to this virtual system we’ve set up! But we’re more than an online team - those of us who are around in South London meet up once every 4-6 weeks in the local pub for a drink and a catch up as well as to discuss future article ideas and plans for Dulwich OnView.

Freelance writer and museums consultant Steve Slack picked up on this theme and told the conference how his involvement in Dulwich OnView has led to some good friendships with people on the team, as well as offering opportunities to meet loads more locally through covering local events and interviewing people in the area for the blog. Articles on Dulwich OnView range from art to fitness, dancing to allotments, tattoos to wheelie bins - as well as events put on by the Friends and the Gallery. But being a blog, our posts publicising Gallery events don’t offer the usual PR blurb but we give them a quirky twist - for example, an opera themed event inspired a blog post with a special opera themed recipe for our readers.

Ingrid Beazley, former Chair of the Friends and e-learning project developer at Dulwich Picture Gallery, acts as our liaison with the Gallery and Friends. She rounded off our session with some stats that show how Dulwich OnView is having an impact on drawing more people online to the Gallery. Most of the organisations we have written about link to us from their websites. 53% of our incoming traffic comes from these local supporters. Although 98% of people visiting DOV are not searching for Dulwich Picture Gallery, 33% of onward clicks go to the DPG website, mainly to exhibitions and events pages. The Gallery links to DOV in places and 14% of our incoming traffic comes from mainly their events pages as people click through to find out more from the enhancing articles written by locals. DOV is the 9th largest driver of web traffic to the DPG website.

As to how much of that translates measurably to new Friends memberships or extra tickets bought for events and exhibitions is difficult to say at this stage as there is no system in place as yet that specifically tots that up. However, we reckon that increased web traffic to the Gallery’s main website via Dulwich OnView can only mean increased awareness of the Gallery within the local community and that can only be a good thing.

One last thing I should stress. Blogging and social media may be making headlines right now but they in no way supercede traditional marketing, which continues to play a key role for heritage organisations. Kate Knowles and her marketing team at the Gallery reach a very wide range of people through traditional media such as the BBC, broadsheets and other national and international outlets. Dulwich OnView complements their activities by making connections with a different community, especially those people who might not initially think of themselves as Gallery going types.

We are all thrilled that this blog that began as an idea over drinks among local neighbours has managed to have this small but significant impact for the Gallery and the Friends - and continues to impress the heritage sector: Dulwich OnView has been showcased at conferences in Iceland, Montreal and London and will also be featured later this year at the Museums and the Web 2010 conference in Denver, Colorado.

If you’d like to find out more or to join our team of regular contributors and editors, or if you just have the occasional article or multimedia story you’d like to submit, please email our Acting Editor via dulwichonview[at]googlemail.com (substituting @ for [at]). We’d love you to become part of our community!

Further articles about DOV:

Dulwich OnView in Iceland

Dulwich OnView in Montreal

A Museum Blog By The Community For The Community

The British Malaysian Society put on a great event the other evening at Jom Makan, just off Trafalgar Square, for the talk that I gave with my co-author Silvia Cambie on using social media for business. There was a good crowd there - a mix of Malaysians and British folk ranging from representatives from the Malaysian High Commission, Malaysian students and British and Malaysian business owners and solo professionals. Silvia spoke about the use of social media by global business, giving examples from multinational companies and also international associations. Changing gear, I focused on small business and solo professionals who use blogging and social networks, throwing in a mix of Malaysian and British case studies.

Here are some pics from the evening:

There were some interesting questions and also a good discussion after our formal presentation. To give you a flavour of the issues of interest, here are my notes on two of the questions that people wanted to discuss further:

How useful is Twitter for business use?

In Silvia’s response to this question, she gave some examples of how Twitter can be used to encourage delegates at a conference to participate in the discussions through Twitter - she is implementing this strategy for one of her clients, the European Commission, at an event coming up soon. The Twitter comments and conversations can be collected through tactical use of hashtags (a way of attributing a common keyword to a Twitter conversation eg including “#leweb” in your “tweet” to reference the Le Web conference will enable it to be collated via a search of that hashtag) after the event and analysed/ reviewed by European Commission ministers.

For small businesses or individuals, I suggested that Twitter is also a good way in every day usage to make an initial contact with people who may be tweeting on topics you are interested in and this contact can then be followed up by email, for example. It’s a good way as well to ask questions and invite opinions, especially if you are researching an issue eg for an article or a book. You can also raise your profile and expertise if you tweet about your speaking engagements and projects you may be working on as well as engaging in discussions on topics of relevance for your industry.

Can you make money using social media?

Silvia highlighted that sales of virtual items on the Chinese social network QQ brought in revenue for the owners of that network. There are ways to monetize social media through such innovations but it is a matter of identifying the right market and products that can be sold in this way.

I offered the counter view that the value of social media is not necessarily in direct sales but rather in creating networking opportunities. It falls in the ball park of sending out mail shots and newsletter or taking clients out to lunch or coming along to networking events such as that night’s events where you might learn something useful for your business and also meet some interesting contacts. There may not be direct monetary value but the value comes through making contacts and building relationships with them.

Thanks …..

And as a last word, Silvia and I would like to thank Haliza, Louise and Zehan as well as the other committee members of the BMS for inviting us and for organising such a pleasant evening!